Develop Creative Brief

Develop Creative Brief


The creative brief defines the challenge and inspires the people who will solve that problem. Together, we will determine the following:

  • Purpose: What does success look like?
  • Projects: What projects should be included initially?
  • Constraints: What are our limitations?
  • Competition: What makes your business special?
  • Audience: Who is our target audience?
  • Benefits: How is the user better off for using your product?

The brief is the guiding light of the creative process. A well-written brief will show us an outline of what’s possible and focus our creative efforts on a clear target.

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